The 21st China Digital Entertainment Expo and Conference (ChinaJoy) press conference took place at the Kerry Hotel in Pudong, Shanghai, last month. In the press conference, the organizing committee’s leaders provided an extensive overview of the scale of this year’s ChinaJoy, the preparations for various activities, as well as the new content and highlights of the exhibition
Tencent Games will bring its 10+ IPs to the exhibition. The fantastic IP lineup, cool and exciting activities, and VIP-level caring services will bring the best experience to players.
NetEase Games will bring 11 classic products, including “Eggy Party”, “Identity V”, “Sky: Children of the Light”, “Onmyoji”, “Fantasy Westward Journey”, “Minecraft” and “Budget Cut”, as well as three new games, “Where Winds Meet”, “Once Human” and “Marvel Snap”.
Century Huatong will bring 16 products, including “The World of Legend”, “Eternal Legend”, “Maple Story”, “Crazy Arcade”, “Joy of Life”, “Fallout: Shelter Online”, “Whiteout Survival”, “Family Farm Adventure”, “Dragonscapes Adventure”.
At the PlayStation booth, players can experience and play more than 30 popular or unreleased blockbuster games on the PlayStation platform, including classic 3A games from overseas and domestic masterpieces such as “Lost Soul” from the China Hero Project. There are also works that are available for trial for the first time. At the same time, a variety of stage activities will be held, and many producers will be invited to interact with players and bring the latest game information.
Ubisoft will bring 10 classic masterpieces, including “Just Dance”, “Assassin’s Creed: Shadow”, “Riders Republic”, “Immortals Fenyx Rising”, “Prince of Persia: Rogue”, “Prince of Persia: The Lost Crown”, and provide trial play and stage demonstrations for each. Some game development teams will also be present on site.
SNK will bring three classic games: “The King of Fighters”, “Samurai Shodown” and “Metal Slug”, as well as the new game “City of the Wolves”.
Bilibili brings “FGO”, “Azur Lane”, “Princess Connect Re: Dive”, and “BanGDream!” this time. In addition, it will also bring a highly acclaimed new Chinese-style antique collection mobile game launched in 2024, as well as a new Three Kingdoms theme SLG mobile game. The Japanese 2022 Google Play Best Game of the Year “Heaven Burns Red” will also be unveiled.
Hypergryph Networks has brought three works, “Arknights”, “Arknights: Endfield” and “Popucom”. Among them, “Arknights: Endfield” and “Popucom” will provide on-site trials. This is also the first time that “Arknights: Endfield” is open for trial play in offline events.
Many well-known game masterpieces, such as Pocketpair‘s “Palworld”, Lilith Games‘ “AFK：Journey”, Seasun‘s “JX3 Ultimate”, Tiancity‘s “Star Trek: Fleet Command”, and Giant Network‘s “Kuroko’s Basketball: Street Rivals”, will be presented at the exhibition. More exhibitors’ exhibit information is still being submitted.
At this year’s ChinaJoy, Qualcomm, a world-leading wireless technology innovator, will once again join forces with many partners in the industry to contract ChinaJoy E4 Pavilion again and build the 2024 ChinaJoy “Snapdragon Themed Hall“. It will work with operators, mobile phone and notebook manufacturers, top game studios, e-commerce companies, automobile manufacturers and dozens of other industry heavyweight partners to bring a series of cutting-edge technology products including flagship Android smartphones, Windows 11 AI PCs, cars, smart wearables, and bring games and digital entertainment experiences supported by these smart terminals. In addition, many leading mobile phone manufacturers and mobile operators will gather at the exhibition to present their latest blockbuster models and rich digital entertainment content. With mobile technology innovation as the driving engine, they will bring together the most cutting-edge innovative technologies and ultimate gaming experience in the mobile gaming field.
Lenovo Legion/Lenovo Xiaoxin and YOGA brands brought the 2024 blockbuster computer products to the fans and users attending this ChinaJoy, including this year’s AI PC equipped with Lenovo’s personal intelligent body “Xiaotian”. Fans and users attending the event can personally interact with Xiaotian and experience the cutting-edge experience of future PCs empowered by AI. In addition, Lenovo Legion and Lenovo Xiaoxin will also bring mysterious new products to this ChinaJoy exhibition.
AMD will bring the latest AMD Ryzen 9000 Series processors and the new Ryzen AI 300 Series notebook at ChinaJoy.
ZOL will work with more than 30 brands including AOC, Philips, HKC, LG, Lexar, Samsung, Zhitai, LG Display, and ViewSonic to create a luxurious booth that deeply combines digital technology with audio-visual games and entertainment. There will be heavyweight co-branded digital product launches, hundreds of the latest technology products on-site experience, and dozens of interactive entertainment experience activities, bringing a trendy, fun, and shocking digital technology feast to the 2024 ChinaJoy audience.
Get ready for an amazing experience at the upcoming exhibition! This event will showcase a diverse range of activities and attractions. Notably, 4th China Game Innovation Competition, featuring a special exhibition of the winning works and an exciting award ceremony.
Additionally, the 1st College Students’ Innovation and Entrepreneurship Game Competition, co-organized by the Shanghai Online Game Association and Hypergryph Network Technology, will be revealed at the exhibition. Bringing even more excitement, we will be unveiling the “CADPA Game Museum” for the first time. This unique museum will display a multitude of precious game exhibits, spanning from early classics to contemporary cutting-edge works. It’s an incredible opportunity to explore the entire developmental journey and future prospects of China’s game industry.
The newly launched ChinaJoy 100 Influencers Project invites more than 100 well-known online influencers from the gaming, technology, and fashion industries to participate in. The ChinaJoy 100 Influencers Project combines “on-site + off-site” and “online + offline” in a multi-line manner, and works closely with content platforms. Through online content publicity + on-site interaction, it will comprehensively enhance the brand exposure, increase on-site popularity.
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